Research & Insights
Capture, Validate & Inspire
Our research team works tirelessly to uncover strategical opportunities and imbed itself on all levels of your organization. We aim to understand the challenges and areas of improvement in your internal directions and operations as well as the experiences delivered to customers.
Moayad Taibah
Manager - Research & UX

What we

Benchmarking

Looking into trends, best practices, and competitors to identify areas of consideration and possible improvements.

Cultural Study

Understanding how the local context and culture impact the purpose and use of your service or product.

Discovery research

Measure the maturity of your product or service idea and uncover means to innovate and differentiate yourself.

Process improvement

Embedding ourselves in your work environment, understanding the work culture, procedures, and policies to uncover and resolve bottlenecks that impact the overall consumer experience.

Embedding ourselves in your world

HUED is a leading Innovation & Design consultancy based in Riyadh. We work with top Public and Private sectors across the country, helping organizations to differentiate themselves through delivering exceptional Human-centered and profitable experiences.

Cultural nuggets

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Contextual insights

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Local studies

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Research Immersions

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Context Immersions

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Our Process

Design Studio

We are constantly trying to make the dent, make the positive difference.
Innovation Labs
PRODUCT INNOVATION
UX DESIGN
SERVICE DESIGN
Research &Insights
Research &Insights